https://vimeo.com/131556748 June 18th marked our inaugural “Type Attack!”, a head-to-head tournament-style battle for typographic supremacy. The stage was set and the battle were lines drawn: twelve creatives were poised to doodle their way to victory and the Type Attack trophies! These epic battles took place at Critical Mass in Toronto.
The matches consisted of a randomly selected letter that the two participants had to create in 3-5 minutes in their own personal style. To fuel the creative fire, each round of the tournament drawing time was shortened, until the final one-minute battle for the grand prize.
Prizes included “Just My Type” donated by Leslie Harrod, a vintage lettering guide donated by Benita Aalto, and four sets of Parallel pens, gratefully donated by the amazing folks at Wonder Pens.
The energy of the crowd was intense and electric. The creativity of each fighter was apparent: Mark Serrano flicking ink on the page, Veronica Wong using fire (literally flames – no joke), and Kiel Perchinig using tape and ribbon all to create beautiful and inventive letterforms. At the bottom of the post are all the letters that were created throughout the night.
Everyone fought valiantly, but there could only be three finalists. It was a close match for third place between Jesse and Veronica, but in the end, Veronica vanquished Jesse with her flourished script “P”. The nail biting ‘ampersand’ final was between Brandon Gore and Kiel Perchinig. You could see the pressure in this round – hands were shaking, sweat was dripping, the seconds passed too quickly. In the end, Brandon was crowned the first ever Type Attack champion!
We’d like to thank the competitors for signing up (without knowing any of the rules beforehand!), everyone that came out in support, and Leslie, Benita and Wonder Pens for donating such amazing prizes for our contestants.
We are already planning our next Type Attack event, so if you’re interested, please sign up for our newsletter and be the first to know. Who knows – it could be you that holds up the first place trophy next time!